One dress, 365 outfits

The Uniform Project 3

Sheena Matheiken is a girl on a mission. Her Uniform Project is a pledge to wear and style one single black dress every day of the year. Sheena's friend, the designer Eliza Starbuck, copied and modified one of Sheena's favourite dresses. Sheena says, "The dress is designed so it can be worn both ways, front and back, and also as an open tunic. It's made from a durable, breathable cotton, good for New York summers and good for layering in cooler seasons." Here’s how it works: She has 7 identical dresses, one for each day of the week. Every day Sheena will reinvent the dress with layers, accessories and all kinds of accoutrements, the majority of which will be vintage, hand-made, or hand-me-down goodies. There's no such thing as a free frock. The fashion industry produces 3.1m tonnes of CO2 and 70m tonnes of waste water a year, not to mention the amount of herbicides, pesticides and toxic chemicals released into the environment. To dress ethically, we need to buy fewer clothes - even if the ones we do choose are Fairtrade and made from organic cotton. But unfortunately for us, humans crave new things, to some it is like an addiction. I´m definately taking new looks into my wardrobe to see if I could get more out of it.

The Uniform Project is also a year-long fundraiser for the Akanksha Foundation, a grassroots movement that is revolutionizing education in India. At the end of the year, all contributions will go toward Akanksha’s School Project to fund uniforms and other educational expenses for children living in Indian slums.

The Uniform Project 4
The Uniform Project 2

Photos via The Unofirm Project.

Outi Les Pyy

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1 comment:

  1. wow this is a GREAT idea, and founded on a solid concept, i love it! excited to learn more about it

    ReplyDelete