How´s it hanging?


The next time you shop at a United Colors of Benetton store, you might notice the clothes displayed on a new type of hanger – not plastic, wire or even standard wood.. Now they are recyclable! By replacing its global inventory with a lightweight “liquid wood” version, the Italian label expects to contribute 600 fewer tons of plastic to the environment in 2011 alone. But the eco-friendly hangers, which are 100 percent biodegradable, are only part of Benetton’s long-term sustainable goals. Since January 2010, Benetton has also made its customer carry-out bags more eco-friendly. The paper for the bags is sourced from sustainably managed forests, and the ink is non-toxic and water-based. The company also plans to expand its use of organic cotton, as well as source its paper packaging from Forestry Stewardship Council-certified mills. .. Benetton, I´m proud of you!
Via Ecouterre.

Outi Les Pyy

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1 comment:

  1. I love the fact that they are now using eco-friendly hangers...but the phrase "replacing its global inventory" makes me really nervous. What happened to all their old, un-eco-friendly hangers?? Did they just dump them into the trash??