What is your brand identity?

Most of us cut out brand tags and wash tags from new clothes because they itch and won´t stay in place. Or because some of us just don´t do logos. Other´s cut them out to make clothes. Undone Clothing has sewn a jacket in the spirit of Mr. Margiela. I wonder what Naomi Klein would think about this jacket..?

Outi Les Pyy

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  1. I've been saving up labels to do this exact same thing! They're just stashed away somewhere I can't find since I moved.

  2. hahaha, what hilarious thing!