You ever wondered why stuff (also clothes) don´t last anymore? It used to be different way back in the 1940´s or even 1990´s. The reason for it is not that the factories in Asia have lost their craftsmanship somehow. Far from it. They are actually very skilled in doing things, just not payed enough to do it right. "The Lightbulb Conspiracy" is a brilliant documentary by Cosima Dannoritzer. It´s about how our economic system based on consumerism and a thing called planned obsolescence. Never heard of it? It is the thing our so called economic growth is based on for the past century and it isn´t sustainable by any standard. But they keep insisting it is mandatory for a good economy. Bullshit. We have a saying in Finland "Köyhällä ei ole varaa ostaa huonoa." Freely translated it means that a poor person cannot afford to buy bad quality. The idea is that if you buy cheap things, they are also produced to break down more quicker. In result you have to buy the thing again, sooner. Good for turnover, bad for the planet. If you count the money together, you actually end up spending pretty much the same cash (or even more) but spending many times ore of earths natural recourses. This is why I believe buying good quality classics (stay longer in fashion) is always the better option. Yes, you might have to save up some money to get it, but it is better than impulse buying. Companies actually spend shit loads of money on marketing so you would always crave for the new thing. I know, because I used to works for one of those companies. Anyway, watch it and show it to your friends. As a consumer, I think it is your responsibility.
Watch the documentary here.
Top photo via.