Vihreät Vaatteet (Engl. Green Clothes) alerted me about a new denim brand called Trousers London. They are a premium denim company, launched in 2008, that focuses on innovative and detail-rich denim design while maintaining sustainable fashion values. My favorite detail is the men´s suit pant like back pockets which are quite a fresh breeze to regular 5-corner patch pockets. All their jeans are made from 100% organic raw denim cotton. The manufacturing takes place in series of 150 pcs in Italy, retail price being at 180£. Currently they have four styles for guys. I cannot wait to see what they will come up with for girls if they ever decide to broaden their collection.