This post will be the most important post of 2013 in this blog. And may I add that I was not payed to write it. Did you know that the w...
This post will be the most important post of 2013 in this blog. And may I add that I was not payed to write it. Did you know that the w...
You ever wondered why stuff (also clothes) don´t last anymore? It used to be different way back in the 1940´s or even 1990´s. The reason ...
Photo: Cara Delevingne and Kelly Mittendorf for i-D Pre-Fall 2012 by Terry Richardson. Via Fashioneditorials . This weekend for...
15% by Salla Salin and Timo Rissanen from Timo Rissanen on Vimeo . Timo Rissanen is one of the zero waste fashion design pioneers...
Reet Aus , the Estonian eco designer, she can now mass produce a t-shirt with an 80% smaller environmental footprint using industry cut w...
Knitwear, especially traditionally patterned and ugly 80´s sweaters can be cut up and combined to create a knitted patchwork statement ...
The quote of the day comes from Katharine Hamnett , Brittish fashion designer and eco fashion extraordinare. “You might think pe...
Once a journalist asked me, "What is the most ecological way to consume fashion?" I replied, "Well we could all just k...
Green is a small word used a lot by marketing people. But the issue it´s not that simple. Ecological fashion has multiple levels, depen...
Dress by Olav , Minnie hat by Fiona Timantti . Here are some sneak peaks from our Paloni NYC photo shoot. The artist loft we shot is was ...