Selling second hand online

Free People Vintage Loves 1

Anybody can set up a second hand or hand made goods shop by logging into Etsy or starting a blog. Or maybe do both.. But then there is the matter of How? Building an inspiring mood around your products is very important in sales so I suggest you shoot the pieces together with similar things or group them into outfits. I spotted these images over at FreePeople (also check out Supermarket Sarah) and I think they are a very good example on how to sell your clothes online or advertise them in your blog/website if you don´t have anyone to take the pictures of you wearing the pieces or on a model. The products are grouped by color and styling style and photographed with a backdrop and other simple visual elements like a chair or tray. Some borders and text (like your brand/blog logo) is added to support the mood.

But how to link your images to the shop? Use ThingLink. It is a brilliant service that enables you to link any part of your image to any website and then embend that linked image to your blog. You can use it for linking individual products in the blog images to your Etsy shop, or add additional info like inspirational links or music files to build the mood. It is quite genious. Finnish web-development at it´s best!

Do "this week" posts, where you will only concentrate on a particular theme. For example, "this week we love florals". This one you can link to a trend report or inspiration outfit/designer on Style.com. Remember to mark sizing and measurements in both centimeters and inches. From shoes it is smart to have one link represent the clothing/shoe size conversion table to make shopping easier for people outside your country.

Free People Vintage Loves 6 Free People Vintage Loves 4 Free People Vintage Loves 2 Free People Vintage Loves 10 Free People Vintage Loves 5 Free People Vintage Loves 3 Free People Vintage Loves 8 Free People Vintage Loves 7 Free People Vintage Loves 9 SUPERMARET SARAH second hand walls: Supermarket Sarah RIY_KA_wall Supermarket Sarah wall_image_final Supermarket Sarah Skip_sisters_wall Supermarket Sarah L&C_Wall_theone Supermarket Sarah meandyu_wall Supermarket Sarah fred1000_2 Supermarket Sarah VA_wall1 Supermarket Sarah Swedish_wall Supermarket Sarah wall_dornick_900 Supermarket Sarah Sb final 2

Outi Les Pyy

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12 comments:

  1. Love your collages... really inspiring!!!
    xxx
    stephaniehadrath.blogspot.com
    shbyhadrath.blogspot.com

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  2. They are gorgeous! great idea!
    xx
    http://junebiswas.blogspot.com

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  3. woooooooow great idea!!!!!!!!!!

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  4. Great tips! Those girls at free People really know how to catch your eye.

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  5. Wow!! These are amazing! Makes ME want to buy some of their stuff. Thanks for the tips! I was never able to sell anything in my online shop :/ maybe thats why

    fashionqueen294.blogspot.com

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  6. Nice photos! Great blog ^_^
    Visit my blog,and if you love it,we could follow each other!!! :)
    I'll wait your answer on my blog!!!


    http://luckysweeeetchild.blogspot.com/

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  7. so cute! thanks for the advice. i just started an online etsy store as well. all handmade items made and designed by me! http://www.etsy.com/shop/MackenzieGaudette

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  8. I have a feeling you might really like Supermarket Sarah. The styled arrangements also work as the navigation: http://www.supermarketsarah.com

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  9. I think that these collage-inspired collection shots would work really well for recycled & Trashion designers as well. A lot of the time, it can be hard to get a clear picture of a designer's style when the items are limited and one of a kind editions. I think we'll give this a try!

    http://www.poplovedesigns.blogspot.com

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  10. I love the idea of these collage-style photos. Particularly for designers who create a majority of one of a kind and limited edition items, this would be a great way to promote a new collection. I think we'll be giving this a try sometime soon!

    http://www.poplovedesigns.blogspot.com

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  11. Great tips. I'll have to try your tips for my Etsy shop as I don't have a model and can't afford one :( I could try doing a photo or items together! Thanks for the idea.
    xx
    maya
    http://byebyesoccermom.blogspot.com/

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